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Economics Features Independent Learning Assignment Social Sciences

Are Economic Networks the Key to Successful Business Management? A Case Study of Google and Amazon

This essay was written by Lower Sixth Form student Xavier Wallin as an Independent Learning Assignment (ILA). It was shortlisted for the 2023 ILA/ ORIS award. The following provides a short introduction to the full essay:

The field of network economics has transformed business management over the last fifty years by highlighting the importance of networks, coordination and relationships within organisations in achieving efficiency, growth and innovation. A better understanding of the dynamics and principles of networks has enabled firms worldwide to navigate complex internal business ecosystems (that is, the management and utilisation of staff). In the case of Amazon.com Inc. (“Amazon”), its management’s ability to embrace network theory in order to adapt to transitions in market dynamics has played a large role towards the company’s success. This paper will discuss the impact of network economics (network theory) on the management of firms and organisations generally with reference to the impact on Alphabet Inc (otherwise known as “Google”) and Amazon in particular.

To view Xavier’s full article, follow this link below:

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